- push or pull distribution strategy
The English-Ukrainian Dictionary. Economics, Finance, Banking, Investmentss, Bank Loans. S. Ya. Yermolenko, V. I. Yermolenko. 2002.
push or pull distribution strategy
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Push–pull strategy — The business terms push and pull originated in the marketing and advertising world,Fact|date=April 2007 but are also applicable in the world of electronic content and supply chain management. The push/pull relationship is that between a product… … Wikipedia
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Push technology — Push technology, or server push, describes a style of Internet based communication where the request for a given transaction originates with the publisher or central server. It is contrasted with pull technology, where the request for the… … Wikipedia
pull strategy — A strategy that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and … Big dictionary of business and management
push strategy — A strategy that makes use of a company s salesforce and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to … Big dictionary of business and management
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